Access Anyone, Anywhere, Anytime

VIGA puts you in touch with a truly global audience: using both traditional and cutting edge techniques to reach who you need.

Global Reach

VIGA utilizes multiple Audience Access techniques to provide clients with rapid, cost effective access to the exact audiences they want to talk to, anywhere in the world.

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VIGA
PROPRIETARY
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HUB
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VIGA Proprietary

VIGA has its own proprietary double opt-in permission-based audience in key developed markets.

We provide clients with quality respondents and response rates which are world-leading for panels of such scale. Our response rates are well above 30% and re-contact rates are as high as 98%.

Basic Demographic

We record basic demographic information at the point of registration.

Advanced Profiling

Profiling questions are an important way to identify respondents and group them according to their consumer habits, spending attitudes, motivational behavior and lifestyle. This process helps us connect clients to their target audience.

Recruitment Methodology

Our respondents choose to take part in our research studies.

VIGA’s respondents enjoy a wide variety of surveys including more traditional online surveys; our members are also very willing to participate in a range of other activities such as IHUTs, online focus groups and communities.

They are a proactive and enthusiastic audience, which is one reason the caliber of our data is consistently high. Once they become a member, each respondent eligible to take part in a survey will go through strict quality control checks throughout the questionnaire.

VIGA uses a wide network of sources to recruit new members, including email marketing campaigns, online banner advertising and key strategic partnerships.

VIGA Hub

 We provide clients with the ultimate international audience reach.

VIGA utilizes technology to provide instant access to hundreds of consumers across the globe via the VIGA Hub. All partners are measured against VIGA’s rigorous quality checks and only those who qualify are able to join the VIGA Hub.

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PROFILE CHECKS

Audience Quality

VIGA uses a combination of technological and manual checks to validate respondents.

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Geographical
Validation
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Email
Validation
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Identity
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Online
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Cognitive
Testing
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Real Time
Semantic Match

VIGA Ad Hoc

At VIGA we understand that Access Panels are not always the solution; audiences are often too niche and too bespoke so a standard solution becomes too expensive.

VIGA therefore utilizes its own proprietary messaging technology to create custom partnerships with publishers and databases to find the exact audiences you require. From thousands of static caravan owners, to electronic bike riders and heavy spending Sound Engineers, we’ve found them all.

VIGA Customer

VIGA Customer allows clients to totally re-model their Voice of the Customer Strategy.

Traditional models are often expensive, filled with biases and are generally flawed. Via exclusive partnerships with large international Wi-Fi partners, VIGA is able to identify who has been to your establishment and to interact with them in a completely non-biased way. This provides more accurate access, higher volumes of responses and a much more affordable price point.

Want to know more about our global reach?