VIGA, the data collection agency within the Next15 group, has tripled its staff numbers in the last six months, to 35, and is opening a third US office, in Dallas, Texas.
Lewis Reeves Launched less than a year ago in London by former Research Now exec Lewis Reeves (pictured), VIGA has added staff in delivery, strategy, marketing and finance, including David Turner as Technical Solutions Director, and James Eldridge as Data Services Director.
Reeves, who now becomes Global CEO, comments: ‘Hiring great talent has been a focus since day one, and building a strong team has paved the way for our global expansion, allowing us to provide the ultimate service to clients’. Next15 CFO Pete Harris adds: ‘Data remains a huge part of Next15’s growth strategy and our investment in talent at Viga shows our ongoing commitment to succeed in this sphere‘.
Digital marcoms group Next15 completed its acquisition of brand market research and advisory consultancy Morar eighteen months ago, and through it acquired an 85% stake in brand and comms specialist HPI Research last November – it then merged the two units into Morar HPI in June. In total, Next15 employs more than 1,610 people across 39 offices in 14 countries, and includes some eighteen subsidiary agencies spanning marketing services and research.